- FINANCIAL PLANNING
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Before mutual funds came along, investors wanting to invest in a company had to buy shares of stock in that company. The value of the investment was dependent upon the performance of that one company.
Given the high price of more established, blue-chip stocks, average investors with limited funds buying individual stocks are typically limited to investing in a handful of companies. Because you own shares of stock in only a few companies, your risk is higher than if you owned the shares of many companies.
To purchase individual stocks, you need to open a brokerage account. Full service brokers typically charge commissions, but provide you with more research and information, and are appropriate for investors who desire professional assistance. Discount brokers charge you less but you need to know what stock you want to buy or sell—they are not going to give you advice. Some stocks can be bought directly from the company itself through a dividend reinvestment plan.
Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. Heartland Bank and Heartland Planning Associates are not registered as a broker-dealer or investment advisor. Registered representatives of LPL offer products and services using Heartland Planning Associates, and may also be employees of Heartland Bank. These products and services are being offered through LPL or its affiliates, which are separate entities from, and not affiliates of, Heartland Bank and Heartland Planning Associates. Securities and insurance offered through LPL or its affiliates are:
|Not Insured by FDIC of Any Other Government Agency||Not Bank Guaranteed||Not Bank Deposits or Obligations||May Lose Value|