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Before mutual funds came along, investors wanting to invest in a company had to buy shares of stock in that company. The value of the investment was dependent upon the performance of that one company.
Given the high price of more established, blue-chip stocks, average investors with limited funds buying individual stocks are typically limited to investing in a handful of companies. Because you own shares of stock in only a few companies, your risk is higher than if you owned the shares of many companies.
To purchase individual stocks, you need to open a brokerage account. Full service brokers typically charge commissions, but provide you with more research and information, and are appropriate for investors who desire professional assistance. Discount brokers charge you less but you need to know what stock you want to buy or sell—they are not going to give you advice. Some stocks can be bought directly from the company itself through a dividend reinvestment plan.
Securities and Investment Advisory Services are offered through LPL Financial, a Registered Investment Advisor, member FINRA/SIPC. Insurance products are offered through LPL Financial or its licensed affiliates. Heartland Planning Associates is a trade name of Heartland Bank. Heartland Bank and Heartland Planning Associates are not a registered broker/dealers and are not affiliated with LPL Financial. The investment products sold through LPL Financial are not insured Heartland Bank deposits and are not FDIC insured. These products are not obligations of Heartland Bank and are not endorsed, recommended or guaranteed by Heartland Bank or any other government agency. The value of the investment may fluctuate, the return on the investment is not guaranteed, and loss of principal is possible. The LPL Financial representatives associated with this website may discuss and/or transact securities business only with residents of the following state: Ohio. Check the background of investment professionals associated with this site on FINRA's BrokerCheck.
|Not Insured by FDIC or Any Other
|Not Bank Deposits or